For me, it’s pretty simple. Facebook’s acquisition of Whatsapp is a game changer for the company. Every single time someone tells me they paid too much, I just say, “well even my mom uses Whatsapp.”
Here are five other reasons that the price Facebook paid was not too high.
1. Whatsapp is a Growing Global Giant
2. It has Inter-generational Reach
3. A single killer feature is hard to beat
Whatsapp appeals because it has a single really useful purpose that it nails. The app is so much better than Facebook at dealing with intimate groups. In fact, sharing (pictures, video, messages etc) within intimate groups is the single killer features of Whatsapp (for me). I stay in touch with all my high school friends, my family, and am building out other circles of private groups (like work). It’s almost free, easy to use, not in the public domain, and it feels more private with just a phone number needed to register.
4. Taking out a Competitor makes sense
5. Facebook vs. facebook.com
Why Facebook Didn’t Pay Too Much for Whatsapp
Last modified: January 5, 2015